Toyota Announces Pricing for the All-New 2013 RAV4
 2013 Toyota RAV4 Limited |
TORRANCE, Calif., Dec. 18, 2012 – Toyota Motor Sales (TMS),
U.S.A., Inc., today announced manufacturer’s suggested retail prices
(MSRP) for the all-new 2013 RAV4 crossover sport utility vehicle (SUV).
The new RAV4 offers great value through balanced performance and
capability, including improved fuel efficiency, class-leading cargo
capacity, a dynamic design, class-leading eight standard airbags, and a
compelling array of standard features. The 2013 RAV4 arrives at
dealerships in early January, a reinvention of the world’s original
crossover sport utility vehicle.
The fourth-generation RAV4's all-new design achieves strong proportions
while conveying agile and fun character. The dynamic exterior features a
progressive silhouette, with a sleek-sloping roofline and an aggressive
character line. The new RAV4's interior has two-row seating for five and a
premium look with soft-touch accents and driver-centric controls.
In a significant break with its heritage, RAV4 will switch from its
side-hinged rear door to a convenient roof-hinged liftgate with a
space-saver spare tire stored under the cargo floor.
All RAV4’s will be equipped with a fuel-efficient 2.5-liter
four-cylinder engine and a new six-speed automatic transmission, and a host
of available in-cabin technologies. The all-new RAV4’s fuel
efficiency is improved from the previous generation. A new Eco mode also
promotes more efficient driving for maximum mpg. RAV4 front-wheel drive
models have received EPA-estimated fuel efficiency ratings of 24 mpg in the
city and 31 mpg on the highway, while all-wheel-drive models are
EPA-estimated at 22 city/29 highway mpg.
The new RAV4 will provide its active owners a more dynamic drive, with new
technologies like a Sport Mode with Dynamic Torque Control AWD,
enhancements in suspension performance, and optimized electric power
steering.
RAV4 Grades
RAV4 will be available in three trim levels: LE, XLE and Limited, each
available in front- or all-wheel-drive. Each grade is well-equipped with
standard comfort and convenience features and very few options, offering
great value, and a simple ordering process to meet the needs and budgets of
a variety of buyers.
The LE grade comes standard with more equipment than most of the
competitive offerings. Features like privacy glass, color keyed door
handles, 17-inch steel wheels with wheel covers, a color keyed rear
spoiler, and a 6.1-inch display audio unit with integrated back-up camera
will all be standard on the LE grade. The LE will offer only two options;
roof rails and a tonneau cover.
The XLE grade will come standard with 17-inch alloy wheels, tilt/slide
power moonroof, fog lamps, dual zone automatic climate control, and premium
bucket seats with sport bolstering, just to mention a few. A Display Audio
with Navigation and Entune is the only option on the XLE.
Standard equipment on the premium Limited grade includes a
height-adjustable power liftgate, Premium SofTex seating, eight-way power
driver’s seat with memory, and heated front seats. Options include
Display Audio with Navigation and Entune, Display Audio with Navigation,
Entune and JBL, and Blind Spot Monitor with Rear Cross Traffic Alert.
Standard on all RAV4 models is Display Audio with a 6.1-in. touchscreen,
AM/FM/CD, Bluetooth® connectivity, USB and AUX mini-jack, and
six speakers. For a uniform esthetic, the Display Audio, as well as primary
and secondary gauges, features Clear Blue Illumination.
Display Audio allows the driver and front passenger to operate the audio
system, display HVAC settings, engage available navigation and access the
available Entune™ multi-media system. Available on XLE and Limited,
Display Audio with Navigation and Entune™ includes advanced voice
recognition.
The MSRP for the new RAV4 LE grade will be $23,300 for the FWD and $24,700
for the AWD. The XLE will be $24,290 for the FWD and $25,690 for the AWD
model. The MSRP for the Limited grade will be $27,010 for the AWD and
$28,410 for AWD.
Toyota RAV4 MSRPs do not include a delivery, processing and handling (DPH)
fee of $845. The DPH fee for vehicles distributed by Southeast Toyota
(SET) and Gulf States Toyota (GST) may vary.
2013 RAV4 Pricing
| Model # | Grade | Drive Type | Engine | Transmission | Body Style | MSRP |
| 4430 | LE | FWD | 4 Cylinder | 6AT | SUV | $23,300 |
| 4440 | XLE | FWD | 4 Cylinder | 6AT | SUV | $24,290 |
| 4450 | Limited | FWD | 4 Cylinder | 6AT | SUV | $27,010 |
| 4432 | LE | AWD | 4 Cylinder | 6AT | SUV | $24,700 |
| 4442 | XL | AWD | 4 Cylinder | 6AT | SUV | $25,690 |
| 4452 | Limited | AWD | 4 Cylinder | 6AT | SUV | $28,410 |