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Hyundai Driving up-and-coming Australian Fashion Designers

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SYDNEY – Nov 23, 2012: Hyundai Motor Company Australia is supporting up-and-coming Australian fashion designers by providing them with a fleet of Hyundai Velosters during Australian Graduate Fashion Week. The cars will be used to chauffeur models and VIP’s to the inaugural event this week.

An all-new event set to make its mark on the Australian fashion industry, the Australian Graduate Fashion Week will celebrate all that’s good in young Australian designers, and give an insight into the future of fashion from emerging talent. Focusing on graduating students the parade will feature designs honed in schools and college programmes including TAFE, universities, private colleges and other fashion institutions.

The parade provides a welcome and much needed outlet for the young guns of fashion to display their creations in a professional environment and to showcase their talent to the fashion industry, media, and buying public100 students from around Australia and New Zealand will vie for the chance to receive $10,000 to kick start their career along with other major prizes.

The avant-garde style of Veloster, with its unique three-door design, fits perfectly with the Graduate Fashion week a platform for innovative, modern, and experimental design in fashion.

The monumental Carriageworks precinct location in the inner-city makes a stark backdrop to what is sure to be a spectacular and energetic parade; and the transport fleet of Velosters makes a bold and arresting statement.

“The Australian Graduate Fashion Week is the perfect environment for Veloster to be on parade,” said Hyundai Motor Company Australia’s Marketing Director, Oliver Mann. “Hyundai took risks with the unique design of Veloster, and the sales results prove it has been very well received. We wish these students the same success for their future design careers.”

Since its debut in Australia earlier this year, the Veloster has led the sales race in the highly competitive Sports Carsegment, taking first place for sales each month since launch.