All-New Honda CR-V: The Power of Clever Thinking

TULLAMARINE, AUSTRALIA – Nov 9, 2012: Honda Australia will launch a new advertising campaign for the all-new CR-V, airing nationally on Sunday, 11 November.

Kevin Lillie, Senior Marketing Manager at Honda Australia said, “This is a huge launch into the fastest growing segment of the Australian market. It’s the beginning of an exciting new chapter for the Honda brand. The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market.”

For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive. The two-wheel drive is powered by a new 2 litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine delivering more power with less fuel. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.

The CR-V TVC will premier the campaign line –“the power of clever thinking” and heralds the benefits of owning an SUV that is ‘bigger inside; smaller outside’. Created by Honda’s new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V’s parking and packing abilities. A re-recording of the Broadway classic ‘Anything you can do, I can do better’ further emphasises the benefits the CR-V has over other SUVs.

As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda. With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.