Hyundai Reveals New Crossover HB20X at 2012 Sao Paulo Motor Show

SAO PAULO – Oct 25, 2012: Hyundai Motor Brazil (HMB), a wholly-owned subsidiary of Hyundai Motor Company, today unveiled its latest Brazil-exclusive model, HB20X, at the Sao Paulo International Motor Show, accelerating the company’s commitment in one of the world’s fastest-growing auto markets.

The crossover vehicle, which will officially launch early next year, is part of Hyundai’s exclusive family of cars built for the Brazilian market, badged under the name `HB,’ which stands for Hyundai Brazil. Just last month, Hyundai launched the first member of its HB family, a hatchback version called HB20. A sedan version is scheduled to appear in the first quarter next year.

“Hyundai invested years of research to identify the top values of Brazilian consumers and what standards they set when choosing new vehicles,” Hyundai Motor’s Vice Chairman Euisun Chung said during a speech at the motor show. “We are confident that the HB family will not only meet, but exceed Brazilian consumers’ expectations with its outstanding design, finish and flexible fuel support.”

“Furthermore, with our new plant, Hyundai’s ultimate goal is to become a true partner of Brazil, a country that is dynamically emerging as a major force in the world’s economy,” Vice Chairman Chung said. “We aim to be a company that contributes strongly to Brazil’s industrial, economic and social competitiveness.”

All HB models will be produced at Hyundai Motor’s new plant in Piracicaba, Sao Paulo state and sold through a dedicated Hyundai dealer network.

HB20X
The crossover version, based on the HB20 hatchback, features unique details in its design and performance to meet the demands of customers with more active outdoor lifestyles.

The front of HB20X has a redesigned bumper with hexagonal grille reflecting Hyundai’s new family look for SUVs and latest design philosophy, Fluidic Sculpture.

The headlights have an eye-catching finish with black bezel and chrome details, giving a sporty and sophisticated image, while the fog lamps were redesigned to give a stronger impression. The side profile of HB20X keeps the original robust and fluidic design waistline from as seen on HB20.

Key design features include a side black molding wrap and ample ground clearance, valuable features for more visibility and control on bad road conditions, while roof bars offer more flexibility for carrying extra weekend luggage and lifelstyle accessories. The 15-inch dark grey alloy wheels complete HB20X’s sporty personality.

The rear of the HB20X has a redesigned bumper, with black mouldings highlighted with stylish rear lamps, as seen on HB20, to immediately capture attention.

Inside, the HB20X features the same high quality interior of the HB20, adding exclusive items such as sport-style pedals, chrome finishing for door handles and air conditioning controls, as well as blue double stitching accents applied to the steering wheel and seats.

HB20X will offer Hyundai’s GAMMA 1.6-litre 16V FLEX engine featuring a Continuous Variable Valve Timing (CVVT) and aluminium block which delivers 95kW, the most powerful in the category. Customers can choose between manual or automatic transmissions.

Hexa Space
Hyundai also displayed a multi-purpose concept vehicle called “Hexa Space,” which first debuted at the Auto Expo 2012 in New Delhi this January. The concept, codenamed HND-7, revolutionises the use of interior space, another example of Hyundai’s “New Thinking. New Possibilities.”

The vehicle features eight slim, hexagonally shaped seats which fit together like puzzle pieces, maximising internal space while minimising vehicle width. From honeycombs to architecture, the hexagon is known as an optimum shape for space efficiency.

Hexa Space is targeted at young urban families; customers who live practical and demanding lifestyles. These customers need their vehicles to serve many roles and Hexa Space satisfies those needs with its unique seat design.