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J.D. Power and Associates Hosts Automotive Marketing Roundtable October 23 - 25 in Las Vegas


jd power (select to view enlarged photo)

J.D. Power and Associates is hosting an Automotive Marketing Roundtable (AMR) on October 23-25, 2012 at the Bellagio Hotel in Las Vegas, Nev.

J.D. Power and Associates and representatives of automotive retailers, auto manufacturers, agencies and automotive Web sites will gather to discuss the outlook for automotive sales, automotive online and mobile marketing, how dealers can build trust online to increase online sales and much more.  More than 75 of the industry's top leaders and analysts are scheduled to participate in this year's program.

Some of scheduled special keynote speakers and panelists include:

  • Doug Frisbie , Head of Automotive, Facebook
  • Tom Baloga , Vice President, Engineering US, BMW Of North America, LLC
  • Curt Hecht , Chief Global Revenue Officer, The Weather Channel Companies
  • Jean-Paul Colaco , Senior Vice President of Advertising, Hulu
  • Tom Laymac , Head of Interactive Marketing, Chrysler Group, LLC
  • Rick Wainschel , Vice President, Automotive Insights, AutoTrader.com
  • Kristine Chin , Head of eBay Motors, eBay
  • Sharon Knitter , Senior Director of Mobile, Cars.com
  • Scott Stratten, President, Un-Marketing
  • Tom Peyton , AVP, Advertising and Marketing, American Honda Motor Co.
  • Tom Salkowsky, Head of Marketing MINI Marketing at MINI USA

J.D. Power analysts will also be available for interviews to provide insights into social media marketing, consumer internet usage patterns for both new- and used --vehicle shoppers, and to discuss automotive study findings.