2013 Toyota Prius, Prius V, Prius Plug-in Prices
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Torrence California, October 15, 2012; Toyota has published the pricing details on the 2013 Prius, Prius V and the Prius Plug-in Hybrid effective October 2012. The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.
For 2013, the Prius gets a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package.
“The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl,” Toyota said in a statement. “Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A Persona Series badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips.,”
The Persona Special Edition has a starting price tag of $27,130.
Prius
| Grade | 2012 MSRP | 2013 MSRP | MSRP Chg ($) | MSRP Chg (%) |
| Prius One (fleet only) | $23,015 | $23,215 | $200 | 0.87% |
| Prius Two | $24,000 | $24,200 | $200 | 0.83% |
| Prius Three | $25,565 | $25,765 | $200 | 0.78% |
| Prius Four | $28,235 | $28,435 | $200 | 0.71% |
| Prius Five | $29,805 | $30,005 | $200 | 0.67% |
| Prius Persona Series Special Edition | n/a | $27,130 | n/a | n/a |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.
Prius v
| Grade | 2012 MSRP | 2013 MSRP | MSRP Chg ($) | MSRP Chg (%) |
| Prius v Two | $26,550 | $26,650 | $100 | 0.38% |
| Prius v Three | $27,315 | $27,415 | $100 | 0.37% |
| Prius v Five | $30,140 | $30,295 | $155 | 0.51% |
All prices listed above exclude the Delivery, Processing,
and Handling (DPH) fee
For 2013, there are no price increases or equipment model changes for the
Prius Plug-in. The Prius Plug-in first arrived in showrooms in February
2012.
Prius Plug-in
| Grade | 2012 MSRP | 2013 MSRP | MSRP Chg ($) | MSRP Chg (%) |
| Prius Plug-in | $32,000 | $32,000 | $0 | 0.00% |
| Prius Plug-in Advanced | $39,525 | $39,525 | $0 | 0.00% |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee