Hyundai's - The World's Fastest Growing Auto Brand Since 2005

SYDNEY – Oct 4, 2012: Hyundai Motor Company, the fastest growing automotive company by brand, saw its brand value surge +24.4% from a year earlier to AU $7.28 billion (US $7.5 billion), according to brand consultancy Interbrand’s 2012 Best 100 Global Brands.

Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever. Compared to its position in 2005, Hyundai has grown faster than any other automotive brand.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

The substantial growth rate of +24.4% this year significantly outperformed the industry’s average growth rate of +11.2%. Beyond the auto industry, Hyundai is also seen as one of the world’s fastest growing brands, closely trailing the growth rate of companies like Apple Inc., Google Inc., and Amazon.com.

In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new `Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.”

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor’s headquarters in Seoul.

“We will strengthen our efforts to become the most loved brand by delivering more values beyond customers’ expectations.”

The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.