Ford Reduces Focus Prices

SYDNEY – Oct 1, 2012: Ford Australia has reduced the manufacturer's list price (MLP) of the stylish Focus range and added a manual transmission to the Ambiente sedan.

The Focus Ambiente is now offered in both sedan and hatch body styles with manual transmission as standard offering exceptional value and is currently available at the drive-away price of $19,990.

Drive-away pricing is now also available on Sport manual at $27,490 and continues on Trend manual at $22,890.

General Marketing Manager, Ford Australia, David Katic said “With the increase of standard equipment in Focus MKII including the in-car connectivity technology of Ford SYNC, Focus was already great value. Now with a new reduced price and drive-away prices on select models, Focus is outstanding value and clearly a smart choice.

“Since we introduced the Focus MKII, Ambiente sedan came with automatic transmission as standard. Now, with the option of a manual transmission and a revised MLP, Focus sedan is available to customers at a more competitive entry point.

“Current drive-away pricing puts Ambiente sedan manual at $19,990 which is truly outstanding value,” Katic said.

Ford SYNC standard across the entire Focus range
Ford SYNC provides hands-free, voice-activated in-car connectivity and is standard on Ambiente and across the Focus range. Key SYNC features include:

USB and Bluetooth connectivity including Bluetooth music streaming

Access contacts stored in a connected phone via simple voice commands

Access music from a connected USB or iPod device via simple voice commands or steering wheel controls

View music and call information as well as phone battery and signal level on SYNC’s in-dash display.

SYNC has enjoyed a huge uptake globally with more than four million Ford Motor Company vehicles running the system.

Focus Ambiente sedan and hatch
Focus Ambiente sedan and hatch offer excellent equipment levels and continue with the following standard features:

Ford SYNC with USB and Bluetoothconnectivity and 3.5” in-dash multifunction display

Multifunction trip computer with Ford EcoMode

Driver and passenger front and side thorax airbags as well as side curtain airbags for front and rear passengers

Anti-lock braking system (ABS) with Electronic Brake-ford Distribution (EBD), Dynamic Stability Control (DSC) and Brake Assist, Torque Vectoring Control and Hill Launch Assist.

16”x6” steel wheels with 205/60 tyres

Duratec Ti-VCT petrol engine with 92kW and 159Nm returning 6.2 l/100km (manual transmission).

myFord Capped Price Servicing
As with all Ford vehicles built since 2007, Focus offers customers peace of mind with myFord Capped Price Servicing on all models. With MyFord Capped Price Servicing, Ford will publish the maximum price you will pay for a standard A or B service at a participating Authorised Ford Dealer.

For example, the maximum amount a customer who owns an LW Focus 1.6-litre petrol would pay at a participating Dealer for the first 15,000klm service is $320. Every retail or small business vehicle serviced under MyFord Capped Price Servicing is covered by a 12 month renewal of MyFord Standard Roadside Assistance from the logbook service date (RRP $90).

The Focus is a key element of the Ford product portfolio in Australia. New MLP prices take effect October 1, 2012.