Luxgen, The Independent Automotive Brand From Taiwan, Showcases Its Intelligent Model Line-Up At 2012 Vietnam Motor Show

VIETNAM – Sept 28, 2012: The intelligent model range of LUXGEN appears in the 2012 Vietnam Motor Show (September 26 to September 30), including the successful LUXGEN7 MPV, LUXGEN7 SUV, and the new product line LUXGEN5 Sedan. The 2012 Vietnam Motor Show is a landmark for LUXGEN in Vietnam as the brand unveils its latest model, the LUXGEN5 Sedan, for the first time to the Vietnam customers.

Ever since the brand’s first presence in the 2010 Vietnam Motor Show, LUXGEN has been dedicated to the business expansions in the Vietnam market, and now, four LUXGEN LIFE+ Showrooms are established in Ho Chi Minh City, Binh Duong Province, Hai Phong City, and the capital of Vietnam, the Hanoi City within the past two years of operations.

Mr. KC Hu, CEO of LUXGEN commented: “LUXGEN has just made its official brand announcements in Russia and Oman recently, and we are very pleased to receive the positive feedback on the LUXGEN intelligent automobiles from these rising global markets. As for the Vietnam market, we are optimistic for its market potential, and have been devoted to market expansions since 2010. As a newcomer in the global automotive markets, we are working all our efforts to communicate our brand image and spirits, and it is good to see some positive results from the market as more and more customers are aware of our brand presence here.” The brand will also be able to serve for more customers in Vietnam as LUXGEN is planning for more LUXGEN LIFE+ Showroom to be launched in the near future.

The successful LUXGEN7 SUV and LUGEN7 MPV presented this time are already available in the market receiving positive market response. And LUXGEN uses the 2012 Vietnam Motor Show to take the wraps off a new model line in Vietnam market, with LUXGEN5 Sedan as the debutant, hoping to enlarge its customer base and to attract more customers who are interested in hi-tech and the new generation automobiles. With the brand spirit to “Think Ahead” for its customers and to provide models with human centric cutting-edge technologies, LUXGEN has co-developed the unique Think+ car system with the renowned smartphone maker HTC. And now with the new product line LUXGEN5 Sedan, the car onboard system also undergoes a major revolution with the new generation system named “Think+ Touch.” An HTC mobile phone will be able to connect to the THINK+ Touch system. In other words, the user can access the internet through the smart touch screen in the LUXGEN5 Sedan, offering solutions for the demand for fast information access from the new generation of car drivers.

The LUXGEN stand is the best expression of its brand spirit “Think Ahead.” The 3D SHOW+ experience theatre at the LUXGEN stand gives the visitors an interactive fresh car appreciation. And the X-Ray machine showcases the body structure of the car, and delivers the brand’s hi-tech design capabilities. The Vietnam government agencies also show their strong support on the 2012 Vietnam Motor Show with the Minister of Transport Dinh La Thang and the Deputy Minister of the Ministry of Trade and Industry Le Duong Quang, the Standing Vice Chairman of the Vietnam Chamber of Commerce and Industry (VCCI) Hoang Van Dung, and other representatives of ministries attended the 2012 Vietnam Motor Show. The Deputy Prime Minister Mr. Hoang Trung Hai also visited the 2012 Vietnam Motor Show, and LUXGEN is one of the few stands that the Deputy Prime Minister Mr. Nguyen Xuan Phuc was interested in and even paid a visit, showing that the brand has gradually increased its brand awareness in the market.