MAYFIELD VILLAGE, OH--September 24, 2012: Television stars aren't the only people working with fashion designers to make a splash this fall. ProgressiveŽ Insurance and Flo are teaming up with designer Candice Held to raise money for Dress for Success Worldwide. From Monday, September 24 at 12:00 p.m. EDT until Thursday, October 4, fashion fans can bid on a one-of-a-kind dress worn by the advertising icon in multiple magazine advertisements. The auction will take place online at www.ebay.com/progressiveinsurance, giving people the opportunity to buy a custom-made Candice Held dress, which features 1,000 hand-placed crystals on the train.
“It's a great dress and we'd love to keep it, but we're happy we can use it to raise money for a good cause.”
"We chose Candice for this project because she's a top-notch designer, and we knew she'd do a great job turning Flo's everyday Superstore outfit into an elegant gown," said Miriam Deitcher, marketing director at Progressive. "It's a great dress and we'd love to keep it, but we're happy we can use it to raise money for a good cause."
Bidding for the dress will start at $200, with the money from the winning bid going to Dress for Success Worldwide. Dress for Success is a non-profit organization that provides proper job interview attire for women who can't afford it.
"The opening bid is definitely below face value for the dress," Deitcher continued. "We're hoping that Flo's celebrity combined with Candice's notoriety will drive people to the page to bid, bringing more money to Dress for Success."
To bid on the dress, visit Progessive Insurance on Ebay.