Mercedes-Benz Financial Services Canada is First Luxury Brand to Introduce Affinity Auto Insurance Program

MISSISSAUGA, ON--Sept. 20, 2012: Mercedes-Benz Financial Services Canada today announced the launch of First Class Insurance, an automobile insurance plan designed exclusively for Mercedes-Benz drivers. This unique and comprehensive program will be the first of its kind in Canada, and the only branded auto insurance program sponsored by a luxury automobile finance company.

To ensure the highest level of service and a broad range of options for its customers, Mercedes-Benz Financial Services Canada is extremely proud to introduce its First Class Insurance program. The program was developed by Marsh Canada Limited, a Canadian leader in insurance broking and risk management, and Aviva Canada Inc., one of the country's leading property and casualty insurance groups.*

"First Class Insurance is a pioneering program that will further differentiate the overall
Mercedes-Benz driving experience for our valued customers," said Stefan Karrenbauer, President and CEO of Mercedes-Benz Financial Services Canada. "The program was designed to protect our customers while providing a high-level of service that is truly commensurate with the Mercedes-Benz brand."

Key highlights of the First Class Insurance program include:

• Preferred automobile insurance rates including multi-vehicle discounts
• Repairs performed at a Mercedes-Benz approved collision centre
• Genuine Mercedes-Benz replacement parts
• New car replacement if a vehicle is a total loss within the first 5 years
• Preferred residential insurance rates including multi-policy discounts

The First Class Insurance program is the latest addition to the wide-ranging Mercedes-Benz Financial Services First Class suite of products, which currently includes: First Class Lease Protection, First Class Tire & Rim Protection, and First Class Guaranteed Auto Protection.

For more information regarding the broad coverage offered through the First Class Insurance program, or to request a quote online, please visit Mercedes-Benz Insurance Canada