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Ford eNews -- The Week of September 23rd


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DEARBORN, MI--Sept. 19, 2012:

America's most fuel-efficient sedan is the new Ford Fusion
Posting EPA-certified 47 mpg across the board for its hybrid model, the all-new Ford Fusion is the most fuel-efficient midsize sedan in America. Fusion Hybrid tops Toyota Camry Hybrid by 4 mpg city and 8 mpg highway. With the widest range of powertrain options in the segment, Fusion brings unprecedented power of choice to U.S. midsize sedan intenders.

'47 Challenges, 47 Days'
The latest chapter in Random Acts of Fusion, "47 Challenges, 47 Days," adds new interactive content that will give consumers multiple chances to win a new Ford Fusion. The new challenges, which kicked off in Times Square, all revolve around the number 47, inspired by the 47 mpg fuel economy rating of the all-new Fusion Hybrid. Ford's unique transmedia marketing program, Random Acts of Fusion has already introduced Fusion to millions of fans.

Ford sets Guinness World Records achievement
Ford set a Guinness World Records achievement by holding the world's largest game of "Red Light -- Green Light" on Tuesday. A unique and fun element of a celebration at Ford's Dearborn World Headquarters, part of a five-city U.S. launch of the new Fusion, 451 employees played the game to showcase the Auto Start-Stop feature on the new 1.6-liter EcoBoost Fusion. Auto Start-Stop lets drivers save fuel and produce fewer emissions when stopped in traffic.

Ford reduces use of rare earth metals while improving fuel efficiency
Neodymium, cerium, lanthanum and praseodymium -- rare earth metals used in the manufacture of nickel-metal-hydride batteries for hybrid vehicles -- are a thing of the past at Ford, where lighter, more efficient, more powerful batteries are expected to reduce the company's use of rare earth metals by up to 500,000 pounds a year. Dysprosium, the most expensive rare earth metal, is reduced around 50 percent in the new lithium-ion batteries now powering Ford hybrids. These li-ion batteries also result in better fuel efficiency.