Toyota Launches New 'Auris' Compact Hatchback in Japan

Toyota City, Japan; Toyota Motor Corporation (TMC) announces the Japan launch today of the completely redesigned "Auris" compact hatchback, a strategic compact model for both Japan and Europe. The vehicle will be sold in Japan through "Netz" dealers.

The completely redesigned Auris integrates the underlying appeal of automobiles - styling and performance - and takes them to a new dimension, based on the vehicle's aim of establishing a new standard for sports hatchbacks. Specific improvements include a 55 mm height reduction for a lower center of gravity, improved driving performance tempered through extensive drive tests in Europe, and the addition of an enhanced "RS" sport grade. These changes advance the unique image established for the first-generation Auris under the "performance you can feel" concept*.

Monthly sales target for Japan: 2,000 units

Assembly Plant: Takaoka Plant, Toyota Motor Corporation

For vehicle specifications and manufacturer's suggested retail pricing, please see http://www2.toyota.co.jp/en/news/12/08/0820.html.

* The first-generation Auris was developed based on the key words individuality and exceptional performance - both conveyed the moment the vehicle is seen and the moment it is driven.