HELLA Equips Trucks and Off-Roaders with High Performance Lighting

LIPPSTADT, GERMANY – September 3, 2012: Whether you're driving an SUV over rough terrain or trucking across hundreds of miles of highway, good vision is a must - not only for your own safety but for the protection of all road users. In its new truck and off-road promotion, lighting expert HELLA is presenting the latest lighting products and offering comprehensive information for drivers, dealers and auto workshops.

The highlights of this new off-road promotion include the innovative auxiliary headlamp Rallye 3003 Celis with its LED position light, and the fog-lights and spotlights COMET FF 450/500 and 550. The Rallye 3003 Celis is a further development of the proven Rallye 3000 series and is remarkable for its robust construction, outstanding light output and characteristic design. Their high-boost reflectors combined with powerful halogen lamps provide for optimum illumination of the carriageway, and the integrated circular CELIS LED light guide lends the vehicle a striking appearance, particularly at night. The aluminized reflectors and housings fitted with all-weather seals make these innovative high-beam Rallye 3003 Celis lights ideal for the harshest conditions. The fog-lights and spotlights from the Comet FF 450/500 and 550 series, with their free-form reflectors and proven halogen technology, also provide for optimal illumination of the road surface. The principal features for truckers include the high-beam Luminator LED auxiliary headlight. These rugged headlamps - with all-metal housings, supports, lens frames and reflectors plus shockproof plastic lenses - use high-performance LEDs and high-boost reflectors to provide optimum illumination of the highway. This helps the driver to concentrate, staves off the effects of tiredness and thus improves the safety of all road-users.

The essential elements of this truck and off-road-promotion include HELLA's newly updated online tool ELIVER 3.0. This enables you to directly compare predefined headlamps and test their light output in a realistic 3D environment. You can also download comprehensive product information (from www.hella.com/eliver). With HELLA's new app ADDLIGHT you can virtually mount various auxiliary headlamps on predefined or specially photographed vehicles on predefined road sections, in order to compare light output for the various light sources (halogen, xenon, LED). It also offers product information and a "360° view" feature. Users with Apple iOS or Android operating systems can download the app free of charge, and it has also been optimized for the iPad. It is available in eleven languages, and additional information is available from HELLA's app download portal (www.hella.com/apps). You will also find further information about the products covered by this promotion on the updated HELLA microsites for off-roading (www.hella.com/offroad) and trucking (www.hella.com/truck). The extensive Light Show catalog, which is available online at www.hella.de/lightshow, also offers comprehensive information about additional worklights, headlights and daytime running lights, plus a variety of accessories for trucks and off-road vehicles.