Nissan Almera: Raising the Standard

MOSCOW – August 31, 2012: The all-new Nissan Almera, launched today at the Moscow International Autosalon, has been designed specifically to meet the unique demands of the Russian market.

It combines exceptional roominess and genuine refinement with a robust chassis and proven drivetrain, while the design mixes contemporary Nissan styling cues with classic features to create a modern yet timeless look.

In addition to its size, features and its Japanese badge, the new Nissan Almera will also be a highly affordable, rational and aspirational purchase matched by an unequalled ownership experience. The car will be built on a newly installed line in Togliatti operating in full compliance with global production standards.

"We have ambitious expansion plans in Russia and the new Almera will play a central role in that growth," said François Goupil de Bouille, Managing Director, Nissan Russia.

"To create the car we have taken the best engineers from Japan, Europe and Russia and immersed them in the specific demands of the region. The new Nissan Almera is a Russian car through and through, but one which benefits from the engineering and design expertise developed by Nissan globally. It is perfectly in tune with the needs and expectations of Russian consumers," he added.

Prices - which will be announced nearer to its on-sale date in early 2013 - will be highly competitive. "When the prices are revealed, everyone will see what an exceptional offering this is, " said François Goupil de Bouille. "New Almera offers the interior space expected by a D-segment car but at a B-segment price." Almera is a classic four-door, five-seat saloon with a timeless body design showing clear Nissan DNA. The long wheelbase helps to create a spacious cabin while the roomy luggage area is cleverly disguised by the sweep of the roofline and rear window which blends into the trunk lid.

At the front, Nissan's familiar wide four bar grille is chromed - as are the door handles - to underline the quality image. But showing the attention to detail that has helped to create the new Almera, the chrome incorporates anti-corrosion technology which was specially developed by Nissan.

It has a unique trivalent chrome compound which withstands attack from the chemicals used to de-ice the roads in Russia to maintain the premium chrome look.