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GM-AVTOVAZ Exhibits Chevrolet NIVA with Additional Off-Road Equipment


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MOSCOW – August 31, 2012: GM-AVTOVAZ presented a Chevrolet NIVA LE (Limited Edition) at the Moscow Motor Show especially equipped with a range of off-road accessories.

GM-AVTOVAZ launched production of Chevrolet NIVA LE on July 31st, 2012 in response to the many requests the joint venture receives for models capable of active driving under heavy off-road conditions.

The model presented at the Moscow Motor Show is equipped with additional off-road accessories than the base LE; later this year, the vehicle will participate in an extreme off-road rally dedicated to 10 years of vehicle production at the GM-AVTOVAZ joint venture.

The joint venture designs and offers a lineup of off-road accessories that can meet every customer’s individual needs. These accessories can be purchased and installed at all authorized Chevrolet dealers.

GM-AVTOVAZ Managing Director Jeffrey Glover: “NIVA has an extremely diverse customer base –office professionals, entrepreneurs, factory workers, farmers, and so on. All of them have one thing in common: a great love of the outdoors. There is no better way to demonstrate NIVA’s tremendous outdoor and off-road capabilities that with car that we are showing at MIMS this year.”