Sporty New Fiat 500 Streets Ahead On Style And Equipment

SLOUGH, UNITED KINGDOM – Aug 22, 2012: The highly successful Fiat 500 range is enhanced even further today with the launch of a sporty and lavishly equipped new version, the 500 Street.

Aimed at sports-minded customers who want all the style, economy and comfort of the popular Fiat 500 city car but with a striking new look, 500 Street comes equipped with dark tinted windows, alloy wheels and satin chrome finished mouldings, handles and door mirrors.

Powered by the economical 1.2-litre petrol, award-winning 0.9-litre TwinAir or the potent 1.3-litre MultiJet 2 diesel engine, new Fiat 500 Street is available in a choice of five colours: Bossanova White, Pasodoble Red, Crossover Black, Electroclash Grey or Matt Black.

At just £11,360 OTR (1.2), £12,760 OTR (TwinAir) and £13,760 OTR (1.3), the new hatchback-only model is priced the same as the 500 Lounge version. Costing £1400 more than the 500 Pop, the car gets £1800 worth of extra equipment including air conditioning, sports seats, 16-inch alloy wheels, Blue&Me infotainment, leather steering wheel with radio controls, and rear spoiler.

“I am delighted that we have announced the arrival of the Street, which offers a fresh approach to the Fiat 500 range,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “Its combination of bold, sporty looks with a high level of standard equipment will make it a serious consideration for any value-conscious buyer.”