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Automotive Performance Brands - Yokohama Sets Record At Los Angeles Angels Game


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FULLERTON, Aug. 17, 2012: Thanks to a special in-game baseball promotion developed by the Los Angeles Angels, Yokohama Tire Corporation is in the Guinness Book of World Records.

The Angels gave fans Yokohama-branded black cowboy hats during a June 2 home game against the Texas Rangers. During the fifth inning, 39,013 fans made history as the “largest gathering of people wearing cowboy hats,” which bested the old Guinness record of 500.

“Mission accomplished,” said Shawn Denlein, YTC director of sales, Consumer Products. “Fun promotions like this are one of the reasons we are involved in sports marketing. They create excitement with fans while helping drive consumer traffic to our dealers. I’d like to tip my hat to the Angels on creating this entertaining promotion. Not only did it break a Guinness world record, but it’s a clever nod to the Angels’ original owner, Gene ‘The Singing Cowboy’ Autry.”

 
 
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