American Honda Reports July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales Record; Acura RDX Sales Up More Than 142 Percent
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TORRANCE, CA--August 1, 2012:
American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3 percent compared with July 2011 (an increase of 57.4 percent based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura's U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.
Honda
- Honda division posts best seventh-month year-to-date sales total since 2008
- Accord sales pace strong at 28,639 units, up more than 70 percent; Civic sales up more than 78 percent with 25,004 units sold
- CR-V sets seventh consecutive monthly sales record with a new July record (20,554 units), up more than 47 percent from July 2011
- Odyssey sales up more than 88 percent from July 2011, with 11,953 units sold in July
"As our sales momentum continues to build through the summer, Honda is experiencing its best year-to-date sales in four years," said John Mendel, American Honda executive vice president of sales. "With success growing along with inventory, it's wonderful to once again be able to meet the strong retail customer demand for our great Honda products."
Acura
- Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142 percent from July 2011
- MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24 percent from July 2011
- Gaining momentum in only its second full month of sales, the all-new ILX posted sales of 1,410 units
"With the MDX continuing its reign as the top seven-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand," said Jeff Conrad, vice president of Acura sales. "With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come."
*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
Final Sales for July 2012
For Release: August 1, 2012
American Honda Vehicle Sales For July 2012
Month-to-Date Year-to-Date
July July DSR** MoM July July DSR** YoY
2012 2011 % Chg. % Chg. 2012 2011 % Chg. % Chg.
American Honda Total 116,944 80,502 57.4% 45.3% 817,926 687,944 18.9% 18.9%
Total Car Sales 64,788 42,321 65.8% 53.1% 450,415 381,036 18.2% 18.2%
Total Truck Sales 52,156 38,181 48.0% 36.6% 367,511 306,908 19.7% 19.7%
Honda Total Car Sales 59,000 37,559 70.2% 57.1% 407,497 345,826 17.8% 17.8%
Honda Total Truck Sales 45,119 33,541 45.7% 34.5% 324,668 272,036 19.3% 19.3%
Acura Total Car Sales 5,788 4,762 31.7% 21.5% 42,918 35,210 21.9% 21.9%
Acura Total Truck Sales 7,037 4,640 64.3% 51.7% 42,843 34,872 22.9% 22.9%
Domestic Car Sales 56,933 32,865 87.7% 73.2% 389,101 297,292 30.9% 30.9%
Honda Division 53,165 30,310 90.0% 75.4% 366,031 279,323 31.0% 31.0%
Acura Division 3,768 2,555 59.8% 47.5% 23,070 17,969 28.4% 28.4%
Domestic Truck Sales 50,823 35,864 53.5% 41.7% 329,967 284,539 16.0% 16.0%
Honda Division 43,786 31,224 51.9% 40.2% 287,124 249,667 15.0% 15.0%
Acura Division 7,037 4,640 64.3% 51.7% 42,843 34,872 22.9% 22.9%
Import Car Sales 7,855 9,456 -10.0% -16.9% 61,314 83,744 -26.8% -26.8%
Honda Division 5,835 7,249 -12.8% -19.5% 41,466 66,503 -37.6% -37.6%
Acura Division 2,020 2,207 -0.8% -8.5% 19,848 17,241 15.1% 15.1%
Import Truck Sales 1,333 2,317 -37.7% -42.5% 37,544 22,369 67.8% 67.8%
Honda Division 1,333 2,317 -37.7% -42.5% 37,544 22,369 67.8% 67.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 104,119 71,100 58.6% 46.4% 732,165 617,862 18.5% 18.5%
Fit 4,608 4,857 2.8% -5.1% 28,898 39,275 -26.4% -26.4%
Memo: Fit-EV 7 0 0.0% 0.0% 0 0 0.0% 0.0%
Accord 28,639 16,831 84.3% 70.2% 183,817 143,936 27.7% 27.7%
Civic * 25,004 14,006 93.4% 78.5% 187,586 141,577 32.5% 32.5%
Memo: Civic Hybrid 471 311 64.1% 51.4% 4,589 2,744 67.2% 67.2%
S2000 0 0 0.0% 0.0% 0 3 -100.0% -100.0%
Insight 419 987 -54.0% -57.5% 4,460 12,145 -63.3% -63.3%
CR-Z 330 878 -59.3% -62.4% 2,734 8,890 -69.2% -69.2%
FCX Clarity 0 0 0 0.0% 2 0 0.0% 0.0%
Odyssey 11,953 6,332 104.5% 88.8% 73,709 59,300 24.3% 24.3%
Crosstour 1,874 1,477 37.5% 26.9% 10,837 11,518 -5.9% -5.9%
Pilot 9,757 9,954 6.2% -2.0% 64,633 61,572 5.0% 5.0%
CR-V * 20,554 13,943 59.7% 47.4% 167,236 124,859 33.9% 33.9%
Element 0 1,458 -100.0% -100.0% 3 9,225 -100.0% -100.0%
Ridgeline 981 377 181.9% 160.2% 8,250 5,562 48.3% 48.3%
Acura Division Total 12,825 9,402 47.8% 36.4% 85,761 70,082 22.4% 22.4%
TL 2,358 2,555 0.0% -7.7% 20,411 17,969 13.6% 13.6%
TSX 1,980 2,137 0.4% -7.3% 19,594 16,346 19.9% 19.9%
Memo: TSX Wagon 316 249 37.5% 26.9% 2,366 1,906 24.1% 24.1%
ILX 1,410 0 0.0% 0.0% 2,659 0 0.0% 0.0%
Memo: ILX Hybrid 110 0 0.0% 0.0% 259 0 0.0% 0.0%
RL 40 70 -38.1% -42.9% 254 895 -71.6% -71.6%
MDX 4,288 3,438 35.1% 24.7% 28,405 25,633 10.8% 10.8%
ZDX 85 102 -9.7% -16.7% 501 1,052 -52.4% -52.4%
RDX 2,664 1,100 162.4% 142.2% 13,937 8,187 70.2% 70.2%
Selling Days 24 26 178 178
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
July July DSR** MoM July July DSR** YoY
2012 2011 % Chg. % Chg. 2012 2011 % Chg. % Chg.
Hybrid 1,330 2,176 -33.8% -38.9% 12,042 23,779 -49.4% -49.36%