Honda Stays On The Silver Screen With Palace Cinemas

TULLAMARINE, AUSTRALIA – july 25, 2012: Honda Australia is delighted to announce the extension of its partnership with Palace Cinemas, continuing as naming rights sponsor.

Honda Australia Marketing Manager, Mr. Kevin Lillie said Honda’s year-long sponsorship of Palace Cinemas had been so successful that it was an obvious choice to continue.

“Partnering with Palace Cinemas has allowed us to talk to our customers in a really enjoyable and engaging environment. Honda has come alive on the big screen and we’re excited to be extending our partnership with Palace Cinemas,” Mr. Lillie said.

The sponsorship will see Honda commercials played on all Palace Cinema screens, including the all-new Civic Hatch TVC and ‘Be Bold’ content piece that explores the process of designing the Civic Hatch. The content piece is narrated by Exterior Design Development Leader, Noriaki Masuta, who provides insight into challenges faced by engineers and the inspiration behind the sleek, aerodynamic design.

To watch the ‘Be Bold’, visit http://www.youtube.com/watch?v=IXkS1BsZ9hM&feature=plcp

Honda is the world’s biggest engine manufacturer, a leader in automotive research and development and consistently rated a top performer in customer satisfaction. There are more than 400,000 Hondas on the road in Australia and millions of happy customers worldwide.