DETROIT--July 20, 2012: Acura is hosting a Ride & Drive of the Acura ILX at Candlestick Park July 21 and 22. The event, held in conjunction with Autoweek Media Group will introduce this completely new entry-level luxury vehicle to the masses. "A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers," said Mike Accavitti, Vice President of National Marketing Operations.
“A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers”
The event will include a closed-course drive of the vehicle, as well as a 15 minute cross-town drive, where consumers will have a chance to experience the car on city streets. There will be music, technology and gaming stations, as well as refreshments. Product specialists will be on hand to answer questions about the Acura ILX, as well as other vehicles in the brands line-up. The event is open to the public and requires pre-registration, which users can do online at AutoWeek.
Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designed to help usher energetic, young consumers into the luxury market with TV, digital and print advertising.
About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The Acura lineup features seven distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, the MDX luxury sport utility vehicle and the ZDX four-door sports coupe.
About rp&
rp& is a full-service marketing communications division of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp& has been responsible for the development of all Acura National, Regional, Online, Direct Mail and Event Marketing communications. For more information, visit RP &.