Nissan Brand Campaign Offers Innovation that Excites

SYDNEY – July 18, 2012: Nissan Australia has launched a new marketing campaign outlining the brand’s promise of ‘Innovation That Excites’.

In line with a new global brand re-positioning, Nissan sees its efforts in marketing its primary brand as a key part of the company’s ambitious goals in the Australian market.

“We are serious on delivering our brand promise of ‘Innovation That Excites’ as displayed in this new brand campaign,” said Nissan Australia CEO William F Peffer Jr.

“Nissan is experiencing strong growth in terms of volume and market share, but we also see strengthening our primary brand as an important part of our journey towards our ultimate goal of becoming the number one full-line importer in Australia.

“After recent record sales months and the success of The Big One finance campaign last week, our new brand campaign shows that we are energised about our future and working as hard as ever to deliver for our customers.”

The Nissan brand campaign was launched this week with primetime television commercials. The campaign also includes significant outdoor and digital assets. The TVC can be seen now online and embedded onto websites via http://www.youtube.com/NissanAustralia