BRZ Is Gone with the Web

SYDNEY – July 17, 2012: Subaru’s BRZ sports car online selling initiative has proved a massive success, with the car sold-out after just three hours of going “live” on the web.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.

Among the amazing BRZ online statistics:

Subaru website traffic initially quadrupled from 12 noon AEST

In the first five minutes alone, there were eight orders

50 BRZs were sold in the first 1.5 hours

Available stock was exhausted by 1547 AEST

BRZ orders are now against stock due to be delivered in early 2013.

Details of the car were only revealed on Friday, including:

A National Driveaway Price starting at $37,150

Free three year/60,000 kilometre scheduled service plan

A five-star ANCAP occupant safety rating