WALTHAM, MA--July 9, 2012: IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar, "Think Like a Publisher: Six Steps to Communicating with Your Customers to Drive Sales." Developed in conjunction with Dealer Communications, the webinar will explore the primary goals of a content marketing program, the process of developing a content marketing plan, and how to keep customers engaged with a dealership from pre-purchase throughout the ownership lifecycle.
“Think Like a Publisher: Six Steps to Communicating with Your Customers to Drive Sales.”
Who: Craig Fitzgerald, editorial director, IMN
What: For auto dealers, engaging with customers and keeping the dealership top-of-mind during the pre-buying process are two primary goals for maintaining an effective content marketing program. As dealers communicate with customers and prospects via email, blogs and social networks, it's critical to develop a means of delivering meaningful, interesting and timely content that keeps them coming back.
Attendees to the "Think Like a Publisher," webinar will benefit from understanding the building blocks for developing a sustainable, impactful content marketing program. Attendees will learn:
- What content marketing is
- How to develop an editorial calendar
- Where to source engaging content
- Copyright and plagiarism issues
- Best practices for optimizing content for blogs, social media and email
- Tips for leveraging content across channels
When: Thursday, July 12 from 11:30 a.m. to 12:30 p.m. EDT
How: For more details about the webinar, visit: Webinar. To register, visit: Register.