BMW Goes From Strength to Strength

MULGRAVE, AUSTRALIA – July 5, 2012: Australia’s top-selling luxury car brand has extended its market lead with BMW recording its second-highest sales month of all time in June.

BMW delivered 1,969 luxury cars and Sports Activity Vehicles in June, an improvement of more than ten per cent when compared to the same month last year and bringing BMW’s total for the year to 8,846 units.

BMW has finished the first half of the year well ahead of its rivals and posted a 4.6 percent uplift in sales compared to the same time last year.

BMW Group Australia Managing Director, Phil Horton said BMW is a brand “on the move.”

“Despite highly competitive market conditions demand for BMW in Australia is stronger than ever,” said Mr Horton.

“The new BMW 3 Series, now offered with a full engine line-up, has received international critical acclaim and is the top-selling car in its class this month,” he said.

Mr Horton said core volume BMWs continued to perform strongly alongside recently-launched new models.

“In spite of new competitor entrants the BMW X5 remains the performance benchmark and the most sought-after vehicle in its class,” said Mr Horton.

Sales highlights for BMW include:

Both BMW 1 Series Hatch and Convertible lead their respective classes in sales for the year

The new BMW 3 Series, which launched in February, is now offered with a complete engine line-up which saw it lead its class in June sales

The BMW 5 Series was the top-seller in its class in June

The BMW X5 remains Australia’s most popular large luxury SAV outselling its rivals last month and for the year overall.