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Toyota Motor Corporation Outperforms Industry In The J.D. Power and Associates 2012 Initial Quality Study


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TORRANCE, Calif. June 20, 2012; Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories. 

The study also found:

  • Toyota has fewer problems than the premium brands industry average;
  • 15 Toyota, Lexus, and Scion models ranked in the top three of the segments they compete in;
  • Corolla is the highest performing non-premium model, it also ranks fifth overall;
  • The all-new Prius v garnered second place in a closely contested segment; and
  • The redesigned Camry scores even better than last year's model

"We are very pleased with this year's Initial Quality Study honors", said Ray Tanguay, Senior Vice President and Chief Quality Officer Toyota Motor North America, Inc.  "These accolades echo our enduring commitment to quality, value, and customer satisfaction".

 

2012 Initial Quality Study performers by segment

Segment

Ranking

Model

PP/100

Sub-Compact Car

1

Toyota Yaris (total)

79

Compact Car

1

Toyota Corolla

59

2

Toyota Prius (total)

75

Compact Crossover SUV

2

Toyota RAV4

84

3

Toyota FJ Cruiser

86

Compact Multi-Purpose Vehicle

2

Prius v

100

3

Scion xB

103

Compact Sporty Car

3

Scion tC

127

Entry Premium Car

1

Lexus ES350

69

Midsize Crossover SUV

3

Toyota Highlander (total)

86

Midsize Pickup

3

Tacoma

95

Midsize Van

3

Toyota Sienna

106

Midsize Premium Crossover SUV

1

Lexus RX (total)

67

Large Car

2

Toyota Avalon

87

Large Premium Car

1

Lexus LS (total)

50

Lexus

1


75

Toyota

8


88

Scion

26


117

Premium Brands Industry Average

91

Non-Premium Brands Industry Average

103

Industry Average

102

 

2012 Plant Awards

Region

Award

Assembly Line

Model(s)

PP/100

Americas

Gold

Cambridge South, Ontario (TMMC)*

Lexus RX350

24

Bronze

Woodstock, Ontario (TMMC)*

Toyota RAV4

27

Asia

Silver

Kyushu 2, Japan (TMK)

Lexus ES, IS, RX

24

Bronze (tie)

Fujimatsu, Japan (TABC)

Toyota Prius

28

Bronze (tie)

Tsutsumi 2, Japan

Toyota Prius

28

* Toyota Motor Manufacturing Canada (TMMC) has received more J.D. Power and Associates plant awards (11), including more gold awards (6), than any other North American plant in the industry.

Additional examples of Toyota's commitment to the highest standards for quality, safety, reliability and retained value include:

  • Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
  • Lexus ranked highest in customer satisfaction among luxury brands and led the industry in the J.D. Power and Associates 2012 Customer Service Index (CSI) Study for the fourth consecutive year.
  • 17 Toyota, Lexus and Scion models were named 2012 "Top Safety Picks" by the Insurance Institute for Highway Safety: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius c, Prius v, Sienna, Tundra (crew cab), Venza and Yaris (4-door hatchback); Scion tC, xB and xD; and Lexus CT 200h, GS and RX.
  • The 2012 Camry, Camry Hybrid, Prius, and Scion tC earned five stars for Overall safety from the National Highway Traffic Safety Administration (NHTSA), the highest rating possible.