Peugeot Launches the Peugeot Design Lab, a Global Design Studio Working for the Marque's External Clients

AUTO CENTRAL – June 19, 2012: With a wealth of knowledge that comes from 200 years of industrial heritage and 120 years of automobile creation, Peugeot launches in Paris on 12 June 2012 the Peugeot Design Lab, a design studio that is open to external clients outside the motor industry.

Peugeot Design Lab is a Global Brand Design studio whose objective is to develop strong and coherent brand strategies so as to strengthen the client’s values, codes and identity. Its main mission is the design of products, services and experiences for external clients from all market sectors.

The technical and human resources of the Peugeot Design Centre, at the heart of which the Peugeot Design Lab is located, gives the Peugeot Design Lab a unique capability in this area, across three continents, in the cities of Paris, Shanghai and Sao Paolo.