Toyota to Exhibit Family-oriented Concept at Tokyo Toy Show

Toyota City, Japan, June 13, 2012; Toyota Motor Corporation (TMC) is to display a family-oriented concept vehicle at the International Tokyo Toy Show 2012 from June 14 through June 17(1) at the Tokyo Big Sight in Koto Ward, Tokyo. The vehicle, called the "Camatte"(2), is aimed at bringing delight to parents and children alike.

The Camatte aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience together the fun of driving, car customization and car enthusiasm.

Major Features

1) Customization: Toy-like ease and range

The preeminently customizable body features toy-like simplicity with easily removable and installable body panels and enables the adoption of a wide range of color and design combinations.

A simple body structure has been adopted to spur interest in cars within families by providing an opportunity for parents and children to directly handle vehicle components while developing an understanding of the structure and workings of motor vehicles.

2) Compact and intimate interior

The interior features triangular seating arrangement with reduced distance between the single, center-positioned driver's seat and the two rear seats to emphasize family intimacy and facilitate parent-child communication, thus creating a fun space to enjoy driving.

3) Even children can drive(3)

The pedals and seats can be positioned and adjusted to enable operation by a child while an adult, seated in the rear-right seat, assists steering and braking and helps the child develop driving skills.

(1) Buyer's days: June 14-15; public days: June 16-17
(2) From the Japanese word for "care", meant to signify "caring for others" and "caring for cars"
(3) At non-public places such as go-kart tracks

About Toyota

Supported by people around the world, Toyota Motor Corporation , has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2011, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 26 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.