Kia Hits New May Sales Record
LONDON – June 8, 2012: Kia keeps on hitting new records as its stylish, quality range of vehicles keeps on attracting new customers to the brand. In May Kia Motors (UK) Limited hit a new record of 5,176 sales in the month – a market share of 3.19 per cent – taking sales for the year to date to 27,507 and a market share of 3.17 per cent.
At a global level Kia saw a 15 per cent growth year on year with total sales for the month up to 240,000 and total sales so far in 2012 reaching 1,106,041 units.
This continued sales success comes as Kia replaces it all-European cee’d model – the new car went on UK sale on June 1 and the May record was reached despite the previous version of the five-door hatchback being in run-out.
Kia UK’s May sales were up more than 33 per cent compared to last year’s month total of 3,873 and up by almost 24 per cent in year-to-date terms from 22,184 at the end of May 2011.
Kia’s global sales for the year were up by almost 12 per cent compared to 2011 thanks to sales increases in all major regions including the domestic Korean market – up by seven per cent, Europe – by 28 per cent, China – by 21 per cent and North America by nine per cent.
Michael Cole, Managing Director of Kia Motors (UK) Limited said: “To post a new record May as we were getting ready to replace cee’d with the all-new model was particularly pleasing and it shows that our dealers are continuing to pull lots of new customers into the brand.
“I am very hopeful that with the launch of the new cee’d this performance will continue so that we can reach our sales goal for this year of up to 65,000 vehicles,” he added.