Vauxhall Motors Launches New England TV Advert

LUTON, UNITED KINGDOM - June 4, 2012: Today, Vauxhall Motors launched the sequel to their Home Nations football TV advert. ’Supporting a Nation’ features current members of the England Football Squad, football fans and Vauxhall staff from the Vauxhall Ellesmere Port production facility in Merseyside, the home of the Vauxhall Astra.

This new TV advert will air before the England versus Belgium friendly on 2nd June 2012 and subsequently around key fixture dates during the summer. The soundtrack ‘What a Life’ by Noel Gallagher’s band, ‘High Flying Birds’ is used again, a track which has become synonymous with football and was first used exclusively by Vauxhall Motors in the original Home Nations TV advert aired in September 2011.

The new advert focuses on the England team as they prepare for a major fixture. It reflects on how fans stand shoulder-to-shoulder with the players, supporting the team and bringing the nation together.

Ex-Liverpool and England legend John Barnes features in the Vauxhall advert and said; “As an England fan I share the same excitement that all fans feel before a big game. I really enjoyed standing alongside other England fans in the Vauxhall TV ad and can't wait to support the boys this summer in Poland and the Ukraine.”

The England players prepare to leave the dressing room ahead of a big match, Steven Gerrard pulls on his England shirt, a fan follows the same routine as he puts on his ‘Gerrard’ shirt and joins the line-up of fans. Joe Hart ties his boots as he sits – headphones on - listening to music. The line-up extends into a pub where fans meet their friends to watch the England match. The fan line-up extends into the tunnel where the players exit the dressing room to stand together with fans, all united. Scott Parker acknowledges the fans as the team turn and walk down the tunnel.

Commenting on the inspiration of the new Vauxhall Motors advert, Peter Hope, Marketing Director stated; “We wanted the advert to reflect the unity of the nation getting behind the England team and bring the players and the fans together”

“During a major tournament we all become football fans and as the England Team sponsor, we wanted to capture the emotion just before a major England fixture. “

McCann Erickson Birmingham developed the campaign for Vauxhall Motors under the creative direction of James Cross and Tim Jones. Explaining the premise behind the advert, James said, “The advertisement captures the excitement and anticipation a nation feels heading into an international football tournament, but it's not about being a die-hard football fanatic, it's about people everywhere showing support for their nation. This advertisement is a celebration of that. And it's this message of wide-ranging support that's true of Vauxhall as a brand.”