Carsguide.com.au Launches Australia's First Multi-Select Search Functionality

SYDNEY – June 1, 2012: With the aim of improving usability and increasing search flexibility, Carsguide.com.au has unveiled ground breaking technology in the form of its new search tool. Car buyers can now multi select a variety of make and models to be compared in a single search result.

On all other Australian automotive classified sites the consumer is required to select from a very narrow result set, starting with only a single brand and then be forced to execute several searches when comparing cars. Carsguide.com.au’s new funnel was designed as part of a longer customer centric approach to helping car buyers find the right car.

With the aim of better showcasing the seller’s car, the listing now features larger images of the car and shows more detail with clearly marked calls to action.

In addition to the search engine update, the car details pages and gallery pages are also updated to increase visibility and ease of use.

Chief Technology and Product Officer, Joey Caisse commented “The new designs have tested very positively in our consumer research and we are extremely excited to bring these market leading innovations to our customers, especially at the end of a month where we have experienced our highest traffic to date.”