BMW of North America Awards Minority Supplier to Ginger Bailey
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BMW of North America Awards Minority Supplier to Ginger Bailey
CALHOUN, GA--May 30, 2012: BMW has honored Racemark International CEO Ginger Bailey with the Minority Supplier Award for May. Since 1976, Racemark International and BMW North America have partnered to make what became BMW’s largest selling accessory -- the custom logo luxury carpet car mat. Though the automotive industry was once considered a man’s world, Bailey has helped Racemark International grow from a small company in 1972 to the leader in the car floor mat industry with more than 200 employees. In addition to its headquarters in Calhoun, Ga., the company has facilities in upstate New York and Switzerland. Racemark’s success is due in part to BMW, which encouraged innovation and created a community of BMW suppliers.
“Some of our best friendships were formed at BMW’s Supplier Symposiums. I also had the distinction of being the only female at the business sessions in the early days,” Bailey said.
Racemark and BMW share a passion for innovative engineering and polished aesthetics, resulting in a luxury car mat that matches the car’s interior, provides safety, and enhances the BMW brand.
Mats from GGBailey.com -- the company’s direct-to-consumer line -- are produced at the same factory and with the same high-quality materials and advanced engineering as Racemark mats.
Racemark International and GGBailey.com are headquartered in Calhoun, GA.
Visit BMW US Factory to read Bailey’s spotlight on the BMW website.
About Racemark International: www.racemark.com is a global supplier to the original equipment automotive markets in North America and Europe, providing custom automobile floor mats, trunk mats, seat covers and seat vests.
About GGBailey.com: GG Bailey, a division of Racemark International, provides high-quality, customized car floor mats and accessories directly to the consumer.