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Motorsports Brands - Fifth Third Bank To Partner With Roush Fenway Racing And Matt Kenseth


Cincinnati, May 14, 2012: Fifth Third Bancorp today announceda multi-year marketing partnership with Roush Fenway Racing, beginning thisseason with four races as the primary sponsor of Matt Kenseth’s No. 17 FordFusion in the NASCAR Sprint Cup Series. A similar number of races for thefollowing years will be announced at a later date.

Fifth Third will be theprimary sponsor of Kenseth’s Ford at four Sprint Cup Series races in 2012including:

Sprint All Star Race in Charlotte, NC on May 19 Quaker State 400 in Sparta, KY on June 30 Crown Royal’s “Your Hero’s Name Here” race in Indianapolis, IN on July 29 Pure Michigan 400 in Brooklyn, MI on August 19

“Fifth Third Bank is excitedto partner with Roush Fenway Racing and Matt Kenseth on this Sprint Cup Series sponsorship,”said Greg Carmichael, executive vice president and chief operating officer ofFifth Third Bancorp. “Our organizations share many common values including afocus on teamwork and a desire to challenge the status quo to be the best atwhat we do. We are looking forward to working with the Roush Fenway Racingorganization, and Matt Kenseth, to help drive our business and build the FifthThird Bank brand.”

The partnership betweenFifth Third Bank and Roush Fenway Racing was announced today at the NASCAR Hallof Fame in Charlotte where the paint scheme for the Fifth Third Ford Fusion wasalso unveiled.

“Fifth Third Bank is aleader when it comes to banking and I’m thrilled to be driving the Fifth ThirdBank Ford Fusion starting with the Sprint All Star Race,” said Roush FenwayRacing driver, and winner of the 2012 Daytona 500, Matt Kenseth. “I’m lookingforward to introducing Fifth Third Bank to all our loyal NASCAR fans.”

Headquartered in Concord, NC, Roush Fenway Racing is thewinningest team in NASCAR history having won five championships in NASCAR’s topthree divisions and more than 400 races in drag racing, sports car and stockcar racing.

“Roush Fenway Racing is excited to partner with Fifth Third Bank and help drive their business througha primary sponsorship of Matt Kenseth’s team. They are a well respected,innovative financial services organization with a long and rich history thatshares our company’s passion for excellence and commitment to winning,” saidJack Roush, owner and founder of Roush Fenway Racing.