The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Car Accessories Startup mAuto Store Announces Exclusive Line of Car Sun Shades In United States


Online car accessories retailer mAuto Store Car Sun Shade is an over-achiever throwing customers into a virtual frenzy and recording mAuto Store's highest number of pre-orders. Their hot video is set to burn up the Internet with the first stars of the startup's product line.

MIAMI--April 23, 2012: Online retailer of car accessories mAuto Store releases its brand new line of exciting Eyes Sun Shades. Product has customers lining up around the virtual corner for a piece of the action before the official launch date.

mAuto Store has announced the release of its captivating Car Sun Shades video. An entire video about car sun shades? What could be more boring, right? Actually, it's pretty darn funny.

What makes it more desirable, one might ask? It's the expressive Pretty Pink Eyes, Blue Eyes and Angry Eyes that make the car come alive.

CEO and Founder Lester Mapp explains, "We didn't invent car sun shades, we just made them cooler." So in essence the video captures what the company wants to say to its customers. No frills, no fanciful claims, just a cool product that does what the customer needs it to do.

The upstart car accessories startup has made a point of spoofing new product videos of industry leaders. Taking a glorious dig at some of the biggest players' million-dollar ad campaigns and the very technology that keeps its wheels turning, mAuto Store has put a new spin on the (KISS) Keep It Simple Strategy.

With humble beginnings not long ago as a few boxes of merchandise in a bedroom, mAuto Store now boasts two offices and a warehouse. This is an uncommon story of an extraordinary little startup that is changing the status quo.

Eyes Car Shades are currently available in three styles on mAuto Store's website and at The automotive aftermarket industry will benefit for years to come by the innovative presence of mAuto Store if their first product video is anything to go on.

Lester Mapp is CEO and Founder of mAuto Store, an online automotive accessories retailer and manufacturer based in Biscayne, Florida. The company offers a unique online shopping experience for customers. For more information visit mAuto Store