Volkswagen Commercial Vehicles is Amarok'ing and Rolling with New Brand Ambassador

SYDNEY – Apr 17, 2012: Adam Harvey, one of Australia’s most successful country music performers, has announced a partnership with Volkswagen Commercial Vehicles after signing on as its new brand ambassador.

Today, Volkswagen Commercial Vehicles handed Harvey the keys to his new dual cab Amarok Highline with selectable 4MOTION. Not only is the Amarok one of the most fuel efficient in its class, with a combined fuel consumption of just 7.9 litres/100kms, the safety package of this remarkable ute helped it to become the first dual-cab in Australia to receive a five-star rating by ANCAP.

Phil Clarke commented on the new collaboration, “Drawing on our successful sponsorship of FESTIVAL FM at this year’s Tamworth Country Music Festival, Volkswagen Commercial Vehicles is developing its association with the Australian Country Music scene and building a growing rural presence.

“Both multi-award winners and the leaders in their respective fields, the Amarok and Adam Harvey are a perfect fit. We welcome Adam on board and look forward to working with him in the future.”

Adam Harvey has been at the forefront of Australian country music with a career that spans over a decade. Harvey has sold close to 400,000 records worldwide and has won countless accolades including Album of the Year for his recently released album ‘Falling into Place’ at the prestigious 2012 Country Music Awards.