Hyundai Uncensored. Real Comments. Real People. Uncensored

SYDNEY – Apr 16, 2012: Hyundai Motor Company Australia has launched ‘Hyundai Uncensored’, a communications campaign which encourages Australians to drive latest generation Hyundai vehicles and share their experiences. The campaign is devised around the insight that Hyundai owners typically report high levels of customer satisfaction and loyalty, and those who test drive Hyundai vehicles are so impressed they frequently make Hyundai their first choice.

The centrepiece of the campaign is the 'Hyundai Uncensored' microsite www.hyundaiuncensored.com.au which features comments and stories shared by customers who have experienced a Hyundai.

A new television campaign, which is being aired from Sunday 15th April, has been created using footage captured at a two day Hyundai test-drive event conducted in March at Westfield Tuggerah, NSW. Members of the public were invited to test drive a range of Hyundai vehicles, with their comments captured via specially fitted cameras and microphones. The TV campaign is supported by advertising placements in classified press and the digital medium, integrated activity via social media and web site plus vibrant and engaging in-dealership point of sale displays.

All new car buyers are invited to participate in the Uncensored campaign, by test driving any new Hyundai vehicle and reporting on their experience via Hyundai's Facebook page or its Uncensored microsite.

"Hyundai is the world's fastest growing car brand, and we believe our success is built on delivering an outstanding ownership experience", said Oliver Mann, Director of Marketing, Hyundai Motor Company Australia. "The Uncensored campaign invites those yet to drive latest-generation Hyundai vehicles to do so - and to share their experiences".