Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere
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HOLLYWOOD, CA--April 13, 2012: Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
In addition to Downey's impressive arrival, Marvel's The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor), and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.
"Acura is excited to continue our presence as the official vehicle of S.H.I.E.L.D. in Marvel films (Captain America: The First Avenger, THOR, and The Avengers)," said Mike Accavitti, Vice President of National Marketing Operations. S.H.I.E.L.D. agents and Marvel's The Avengers' characters including Hawkeye and Black Widow can be seen driving militarized Acura vehicles throughout the highly anticipated film, including the MDX, ZDX and TL models, along with a cameo from the entirely new 2013 RDX.
Fans can further immerse themselves in the world of S.H.I.E.L.D. and Marvel's The Avengers by visiting http://www.SHIELDops.com and testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. Fans can earn the chance to win movie passes and S.H.I.E.L.D. gear. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.
Marvel's The Avengers opens in theaters nationwide Friday, May 4, 2012.
About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers" the team
up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The
Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an
unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international
peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team
to pull the world back from the brink of disaster. Spanning the globe, a
daring recruitment effort begins.
Starring Robert Downey Jr., Chris Evans, Mark
Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy
Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick
Fury, directed by Joss Whedon, from a
story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on
the ever-popular Marvel comic book series "The Avengers," first published
in 1963 and a comics institution ever since. Prepare yourself for an
exciting event movie, packed with action and spectacular special effects,
when "Marvel's The Avengers" assemble in summer 2012.
"Marvel's The Avengers" is presented by Marvel Studios in association
with Paramount Pictures. The film is being produced by Marvel Studios'
President Kevin Feige and executive produced
by Alan Fine, Jon
Favreau, Stan Lee, Louis D'Esposito,
Patricia Whitcher, Victoria Alonso and Jeremy
Latcham. The film releases May 4,
2012, and is distributed by Walt Disney Studios Motion Pictures.