Toyota France Adopts Emailvision's Campaign Commander Enterprise Edition

NEW YORK--April 11, 2012:

Emailvision [EmailVision], the international leader in software as a service (SaaS) for online relationship marketing, in partnership with Axoa, specialists in integrating client relationship management and business portals, has signed a contract with Toyota France, the French representative of the largest Japanese car manufacturer and one of the world leaders in the automotive sector.

This project includes the formation of a dedicated team working with Emailvision's Campaign Commander(TM) Enterprise Edition; providing Toyota France with the most comprehensive and relevant software solution for its multi-channel marketing needs through a combination of automation and agility.

Emailvision and Axoa will implement Campaign Commander Enterprise Edition [EmailVision Enterprise Edition] solution, integrating it with Toyota France's existing CRM system. As a result, 276 Toyota dealerships will soon enjoy a global SaaS marketing solution designed to increase the relevance and profitability of their relationship marketing programs. Their online multi-channel marketing campaigns will be simplified by using automated or manual SMS sending processes, alongside email marketing campaigns.

Monitored by a dedicated team, Toyota France will be able to execute lifecycle management campaigns via email and SMS across its network. These campaigns are job-specific and allow dealerships, for example, to remind car owners about important vehicle maintenance tasks or to share seasonal advice. Toyota France will also benefit from the ability to develop 'Reflex' campaigns - automated marketing campaigns which reply to a recipients' response to a communication. With this, Toyota offers its franchisees a dedicated interface and the ability to manage their own campaigns, accessing Toyota France's communication tools and marketing materials.

"We are delighted to be using Emailvision's and Axoa's expertise to enhance our understanding of clients and prospects, which will in turn allow us to optimize our multi-channel marketing campaigns. We needed a powerful management platform combined with proven skills in the sector to implement our marketing strategy more effectively. These are two elements which Emailvision and Axoa can undoubtedly provide," said Filip Soenen, Marketing Director, Toyota France.

"This new project represents the extension of a long-standing partnership with Toyota France, which has been developed and strengthened over a number of years," added Michel Roussard, Associate Director of Axoa. "We are now extremely happy that our client and its entire network are able to take advantage of our expertise, and that we can help them maximize the latest marketing and communication tools. Of course, for us it was essential to establish that these new services would meet our client's requirements to the highest level. The ability to adapt to volumes, provide a reliable and easy to use solution with short implementation timeframes, and that has a large usage spectrum and a wide variety of settings made our partnership with Emailvision completely logical."

"We are delighted to be working with Toyota France and Axoa. This new relationship demonstrates that Emailvision is a leading strategic player for businesses who need to deploy relevant, high-performance marketing campaigns. We look forward to continuing to help Toyota France adapt and overcome their specific challenges and meet their requirements," concluded Jacques Prothon, Emailvision's Vice President for Strategic Alliances.

About Axoa

Axoa is a fast-growing presence in the fields of client relationship management and business portal deployment. The company intervenes in high value-added functional or technical projects, primarily in high-level industrial and banking sectors.

Its services are based on the deployment of CRM software packages (Salesforce.com, Pivotal CRM, Dynamics CRM), business portals (SharePoint 2010) and decision-making dashboards (Analysis Services, Business Objects). AXOA