Mitsubishi Motors' new Outlander to make Asian debut at 2012 Beijing International Automotive Exhibition
MELBOURNE – Apr 11, 2012: Mitsubishi Motors Corporation (MMC) will unveil its next-generation Outlander SUV for the first time in Asia at the 2012 Beijing International Automotive Exhibition*1 (Auto China 2012) which runs from 23 April to 2 May 2012.
Harmonizing environmental performance and a variety of new safety features with a refined appearance, the new Outlander embodies two major pillars to MMC's product strategy outlined in its JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and environmental initiatives.
Also on display on the Mitsubishi Motors booth will be the upcoming 2013 ASX*2 compact SUV. With demand for SUVs growing fast in China, MMC plans to boost its supply of SUVs through local production of the 2013 ASX, sometime during fiscal 2012.
MMC’s show line-up of ten models (eight on Press Days) will also include the Pajero, which this year celebrates its 30th anniversary, and the Pajero Sport which was launched in the Chinese market in 2011.
All-new Outlander
New Outlander: Product Features
The new Outlander to be unveiled for the first time in Asia at Auto
China 2012 features outstanding environmental performance, returning fuel
efficiency and CO2 emission levels which will be among the best in its
class. Other features distinguishing the new Outlander include outstanding
safety performance, stemming from the adoption of advanced safety
technology, and a high-quality and user-friendly interior.
The new Outlander will be launched first in Russia this summer, after which it will be rolled out in Europe, Japan, China, Oceania, North America and other global markets. MMC plans to bring the new model to market in China during fiscal 2012.
Outstanding environmental performance with fuel efficiency and CO2
emission levels among best in class
Mitsubishi Innovative Valve timing Electronic Control system
Outstanding safety performance borne from advanced safety technologies
The new Outlander delivers outstanding safety performance through the
use of the following advanced safety technologies:
Refined, user-friendly interior
New-look ASX
The ASX is a compact SUV which was launched in
the China market in September 2010. It enjoys high popularity for its
exterior and interior design that express quality and sportiness and for
its outstanding motive and environmental performance. The ASX is also known
for its high levels of safety, winning high marks for collision safety in
North America and Europe.
To further bolster its SUV supply in China Mitsubishi Motors plans to start local production of the ASX at a joint venture company in which MMC will hold a 50 percent stake. The locally-produced ASX will feature minor design changes, mainly to the exterior, which will give it a more dynamic and high-quality appearance.