Toyota Announces Price Increase for Select Toyota and Scion Models

TORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models. Models receiving price increases include the 2012 Toyota Prius v, Camry and Camry Hybrid, Highlander Hybrid, and Tacoma pickup truck and the 2013 Scion tC. Prices for all other Toyota and Scion models remain unchanged.

2012 Toyota Price Adjustments
The price increases on Toyota models range from $150 for the Prius v to $250 for the Tacoma pickup truck. The model-by-model adjustments reflect individual percentage increases ranging from 0.4 to 1.0 percent. A complete list of model-by-model price adjustments is attached below.

The new prices will become effective with May 2012 production.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Prius v and Camry and $810 for the Highlander and Tacoma. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2013 Scion Price Adjustments
The 2013 Scion tC sport coupe receives an MSRP increase of $150 or 0.8 percent.

Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $730. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Toyota 2012 MY	MODEL CODE	SERIES	DESCRIPTION	MSRP	MSRP INCREASE ($)	MSRP INCREASE (%)	NEW MSRP
2012	1243	Prius v Two	Hybrid	$26,400	$150	0.6%	$26,550
2012	1245	Prius v Three	Hybrid	$27,165	$150	0.6%	$27,315
2012	1249	Prius v Five	Hybrid	$29,990	$150	0.5%	$30,140
2012	2514	Camry L	4-Door Sedan	$21,955	$100	0.5%	$22,055
2012	2532	Camry LE	4-Door Sedan	$22,500	$100	0.4%	$22,600
2012	2540	Camry XLE	4-Door Sedan	$24,725	$50	0.2%	$24,775
2012	2546	Camry SE	4-Door Sedan	$23,000	$220	1.0%	$23,220
2012	2550	Camry SE V6	4-Door Sedan	$26,640	$270	1.0%	$26,910
2012	2554	Camry XLE V6	4-Door Sedan	$29,845	$270	0.9%	$30,115
2012	2559	Camry Hybrid LE	4-Door Sedan	$25,900	$90	0.3%	$25,990
2012	2560	Camry Hybrid XLE	4-Door Sedan	$27,400	$100	0.4%	$27,500
2012	6964	Highlander Hybrid	4WD-i V6 SUV	$38,540	$175	0.5	$38,715
2012	6966	Highlander Hybrid LTD	4WD-i V6 SUV	$44,195	$175	0.4	$44,370
2012	7103	Tacoma	Regular Cab 4x2 MT	$16,875	$250	1.5%	$17,125
2012	7104	Tacoma	Regular Cab 4x2 Auto	$17,775	$250	1.4%	$18,025
2012	7113	Tacoma	Access Cab 4x2 MT	$19,665	$250	1.3%	$19,915
2012	7114	Tacoma	Access Cab 4x2 Auto	$20,565	$250	1.2%	$20,815
2012	7153	Tacoma X-Runner	Access Cab V6	$26,380	$250	0.9%	$26,630
2012	7162	Tacoma PreRunner	Access Cab	$21,325	$250	1.2%	$21,575
2012	7164	Tacoma PreRunner	Access Cab V6	$22,760	$250	1.1%	$23,010
2012	7182	Tacoma	Double Cab 4x2	$22,175	$250	1.1%	$22,425
2012	7186	Tacoma PreRunner	Double Cab 4x2	$22,825	$250	1.1%	$23,075
2012	7188	Tacoma PreRunner	Double Cab 4x2 V6	$24,260	$250	1.0%	$24,510
2012	7190	Tacoma PreRunner	Double Cab 4x2 V6 L/B	$24,760	$250	1.0%	$25,010
2012	7503	Tacoma	Regular Cab 4x4 MT	$20,725	$250	1.2%	$20,975
2012	7504	Tacoma	Regular Cab 4x4 Auto	$21,855	$250	1.1%	$22,105
2012	7513	Tacoma	Access Cab 4x4 MT	$23,500	$250	1.1%	$23,750
2012	7514	Tacoma	Access Cab 4x4 Auto	$24,400	$250	1.0%	$24,650
2012	7553	Tacoma	Access Cab 4x4 V6 MT	$25,055	$250	1.0%	$25,305
2012	7554	Tacoma	Access Cab 4x4 V6 Auto	$25,935	$250	1.0%	$26,185
2012	7593	Tacoma	Double Cab 4x4 V6 MT	$26,455	$250	0.9%	$26,705
2012	7594	Tacoma	Double Cab 4x4 V6 Auto	$27,335	$250	0.9%	$27,585
2012	7596	Tacoma	Double Cab 4x4 V6 L/B	$27,835	$250	0.9%	$28,085

Scion 2013 MY	Model Code	Series	Description	MSRP	MSRP INCREASE ($)	MSRP INCREASE (%)	NEW MSRP
2013	6222	tC	2-Door  Auto	$19,575	$150	0.8%	$19,725
2013	6223	tC	2-Door MT	$18,575	$150	0.8%	$18,725