Mitsubishi Motors Corporation Begins Sale of the Mirage "Global Concept Car" in Thailand

JUMP 2013 strategy focusing on emerging markets comes alive.

THAILAND – March 20, 2012: Mitsubishi Motors Corporation (MMC) today announced it will sell its all-new Mirage “global compact car” in Thailand starting from 28 March 2012.

The Mirage is a “global compact car” developed under a revolutionary concept that fulfils the needs of both fast-growing emerging markets as an entry-level car and the eco-conscious advanced markets with its superior environmental performance.

The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand’s (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan.

The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand:

“I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emission, just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world.”

The Mirage’s Product Features:

Delivers fuel efficiency and low CO2 emissions that are among the best in its class thanks to the all-new MIVEC*1 engine and thoroughly reduced aerodynamic resistance and rolling resistance.

Provides nimble handling inherent to a compact car while utilising high-efficiency packaging to maintain interior space for five adults.

Optimisation of the body structure and more extensive use of high-tensile strength panel make the vehicle some seven percent*2 lighter than is normal for its class, contributing to better fuel economy. The Mirage uses Mitsubishi’s impact-resistant RISE*3 body, which absorbs and distributes impact force to deliver high levels of occupant safety.

High level of quality achieved through MMDS (Mitsubishi Motors Development System), a comprehensive quality management system that sets and assesses/evaluates the achievement of specific performance benchmarks within each stage of operations from vehicle planning, sales and after-sales services, and MMPW (Mitsubishi Motors Production Way), a unified global quality assurance framework.

In addition, prior to production, MMC have stationed experienced inspectors from its Japanese factories in Thailand to inspect manufactured units at the new third factory in order to make sure that the same quality standards from its Japanese factories are reached.