Honda Accord Euro and Odyssey's Sales Streak

TULLAMARINE, AUSTRALIA – March 8, 2012: The Honda Accord Euro and Odyssey have continued to dominate private sales in their segments in February.

The Accord Euro has taken the lead in private sales in its segment for the third consecutive month.

In December, the Euro led with a 28 percent market share and 467 sales, then again topped private sales in January with a 26.1 percent market share and 561 sales.

In February, the Euro soared ahead of its competitors. Over one in three private medium car buyers purchased an Accord Euro, taking a 35.5 percent market share with 896 sales.

The multi-award winning Honda Odyssey also continued its strong start to the year, again leading the private sales race in its segment.

With a leading market-share in January, Drive’s Car of the Year Best People Mover dominated the segment in February, accounting for almost half of these new car buyers. There were 150 private sales, resulting in a 45.3 percent market share.

Honda Australia Director and General Manager Sales and Marketing, Mr. Stephen Collins, said; “These sales figures are a positive start to a year of rebuilding and growth for Honda. The Accord Euro has been leading private sales in its segment since late last year and continues to gain market share. In overall sales for its segment, it ran a close second, along with the Honda Odyssey.

“Honda is firmly focused on delivering what Australian customers want in their cars – value for money, practical technology and strong resale value,” Mr. Collins said.

Honda is the world’s biggest engine manufacturer, a leader in automotive research and development and consistently rated a top performer in customer satisfaction. There are more than 400,000 Hondas on the road in Australia and millions of happy customers worldwide.