Mazda Continues Record-Breaking Start

VICTORIA, AUSTRALIA – March 5, 2012: Mazda Australia has continued its record-breaking start to the year with its best-ever February result of 8,689 sales for 10.1 per cent market share, according to official VFACTS figures released today.

In addition to setting a new February benchmark, last month also signified the company’s third best month ever.

When compared to last February, Mazda Australia’s year-to-date sales grew by 15.7 per cent – or 2,324 new cars and utilities – positioning the brand firmly in the country’s top three.

Mazda3, Australia’s best-selling car in 2011, again found favour with buyers. A total of 3,733 were sold in February making it the country’s best-selling small car and best-selling car overall for the month.

Mazda2 stayed at the front in the light segment with 1,771 February sales contributing to a 15.8 per cent increase year-to-date compared to the same period last year.

Another model to see year-to-date growth is Mazda6 which added 546 sales in January for a 16.8 per cent increase over the same period last year.

All-New BT-50 secured 1071 sales, the nameplate’s best monthly result in over two years.

A combined total of 1,100 sales of the outgoing CX-7 and All-New CX-5 put Mazda in third position in the medium SUV category while their larger sibling, CX-9, recorded 451 sales for its second-best month ever.

Doug Dickson, Mazda Australia managing director, said: “We are again delighted to note customer's acceptance of Mazda products across our whole range. Our success in February gives us more confidence of a strong year but we will not be losing sight of our obligation and commitment to looking after our customers."