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Highest February on Record for Mercedes-Benz with Sales of 19,679


mercedesbenz (select to view enlarged photo)

Mercedes-Benz models up 16.9%, smart up 58.9%, Sprinter up 16.6%

MONTVALE, NJ.--March 1, 2012: Mercedes-Benz USA (MBUSA) today reported February sales of 19,679 vehicles, a 21.7 % improvement over February 2011 and the highest February volume on record with strong sales across all model lines to brand new customers. On a year-to-date basis, the 41,398 vehicles sold represent a 23.8% increase.

The company reported sales increases over virtually all its model lines from the entry point to the high-end. "With all of our new model launches over the past year bringing new buyers to Mercedes-Benz and prompting our loyal owners to reinvest in the brand, we're ideally positioned to take advantage of the strengthening market," said Steve Cannon, president and CEO of MBUSA.

Sales for the month of February were led by the C-, E-, and M-Class model lines. The sporty C-Class the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers took the lead with sales of 5,240 up 17.0% over February 2011. The 9th generation E-Class came in right behind with sales of 4,206 and MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,408, up 77.1% compared to February 2011.

Other strong performers were the company's flagship S-Class which saw its sales increase by 20.3%, the new CLS up 411.2%, and the SLK roadster which increased 108.8% over February 2011.

Amidst rising gas prices, diesel sales increased to 1,415, up 81.9% over the same period last year (778).

The company's smart brand continued four consecutive months of sales increases versus last year with February sales of 769 vehicles, a 58.9% jump for the month (compared to the 484 vehicles sold in February 2011). The February volume is the highest on record for smart since MBUSA assumed responsibility in July 2011.

On the van side, sales of Sprinter Vans also saw strong sales in February with sales of 830 up 16.6% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,985 vehicles in February; a 2.2% increase when compared to February 2011 (sales of 5,859 vehicles). On a year-to-date basis, MBCPO sold 12,930 vehicles, an increase of 5.1% over the comparable period (with sales of 12,302).

Mercedes-Benz Passenger Vehicles

Feb-12

Feb-11

Monthly %

YTD 2012

YTD 2011

Yearly %








C-CLASS

5,240

4,479

17.0%

11,765

8,651

36.0%








E-CLASS

4,206

4,204

0.0%

8,303

8,967

-7.4%








S-CLASS

793

659

20.3%

1,578

1,459

8.2%








CL-CLASS

79

104

-24.0%

146

211

-30.8%








SL-CLASS

96

191

-49.7%

196

366

-46.4%








SLS AMG

71

83

-14.5%

163

153

6.5%








SLK-CLASS

286

137

108.8%

524

338

55.0%








CLS-CLASS

455

89

411.2%

1,037

238

335.7%








R-CLASS

163

178

-8.4%

293

410

-28.5%








M-CLASS

3,408

1,924

77.1%

7,410

4,408

68.1%








G-CLASS

78

91

-14.3%

173

191

-9.4%








GL-CLASS

1,575

1,472

7.0%

3,185

2,990

6.5%








GLK-CLASS

1,630

1,853

-12.0%

3,606

3,478

3.7%








TOTAL

18,080

15,464

16.9%

38,379

31,862

20.5%








*SPRINTER

830

712

16.6%

1,754

1,587

10.5%








**smart

769

0

0.0%

1,265

0

0.0%








MBUSA
Combined Total

Feb-12

Feb-11

Monthly %

YTD 2012

YTD 2011

Yearly %








GRAND TOTAL

19,679

16,176

21.7%

41,398

33,449

23.8%


*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.


**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales