Street and Racing Technology (SRT) Brand Launches Enhanced Consumer Website
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AUBURN HILLS, MI--February 16, 2012:
- Brings to life in-depth engineering and product design stories on the SRT vehicle lineup
- Provides an online magazine about all things SRT and motorsports
- Offers a new social hub for the SRT community
The Chrysler Group's Street and Racing Technology (SRT®) brand has launched a thoroughly revamped driveSRT website.
SRT vehicles are not simple machines. They are designed and built by the Chrysler Group's in-house performance division, so each SRT vehicle adheres to five proven hallmarks that include awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors; and race-inspired and high-performance interiors to set themselves apart.
For this reason, driveSRT.com takes inquisitive visitors on an exclusive journey into the engineering labs, design studios and the factory floors for a closer look at the meticulous processes that occur throughout the vehicle development process. The five requisite SRT hallmarks ensure each new vehicle is delivered with world-class performance and stunning curb appeal. These hallmarks are explored in great detail on driveSRT.
SRT's flagship performance machine
The Viper has always been a pinnacle of performance engineering for SRT and the Chrysler Group. In celebration, a full section on driveSRT.com is dedicated to the Viper, including historical information and racing news. Fans from the world over also are invited to a webcast of the live reveal of the 2013 SRT Viper at the New York Auto Show on April 4 on driveSRT.
About SRT
The Chrysler Group's Street and Racing Technology (SRT) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots. The expansion of the SRT vehicle lineup in 2012 features four new products that are world-class performance contenders and bring the latest in safety technologies and creature comforts. These products include the Chrysler 300 SRT8®, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep® Grand Cherokee SRT8.