Hyundai Leaps into International Ski Jumping

VIKERSUND, NORWAY – Feb 16, 2012: Hyundai Motor Company, one of the world’s largest and fastest-growing automakers, announced today that it will sponsor ski jumping competitions around the world, beginning with the FIS (International Ski Federation) Ski Flying World Championships in Vikersund, Norway, from the 23rd February.

Hyundai is the main sponsor of the FIS Ski Jumping World Cup and the main sponsor of the FIS Ski Flying World Championships, which are popular throughout Europe and Asia. Over the next two years, Hyundai will sponsor more than 80 ski-jumping events, including the FIS Ski Jumping World Cup series 2012/13 & 2013/14, the FIS Ski Flying World Championships 2012 & 2014, and the FIS Nordic World Ski Championships 2013.

“Hyundai is excited to be a part of this thrilling sport,” said S.T. Kim, Senior Executive Vice President and COO of Hyundai Motor Company. “We believe the bold and challenging spirit of ski jumping fits perfectly with our brand and our cars.”

“FIS is pleased to welcome Hyundai on-board as an official partner of the leading FIS Ski Jumping events. We look forward to delighting the customers and fans of Hyundai with the exhilaration of the world’s best ski jumpers’ performances,” said Gian Franco Kasper, President of FIS.

Ski flying is similar to ski jumping, but is performed on the highest hills in order to produce the longest jumps possible. There are only five ski flying hills in the world and Vikersund is home to the largest of those. In 2011, Johan Remen Evensen made a world-record jump of 246.5 metres at Vikersund.

The events are organised by FIS, which is the governing body for international skiing and snowboarding and manages the Olympic disciplines of alpine skiing, cross-country skiing, ski jumping, nordic combined, freestyle skiing and snowboarding; including setting the international competition rules.