Automotive Performance Brands - Yokohama Tire Corporation To Adjust Prices Up To 8 Percent On All Consumer Tires, Mar. 1

FULLERTON, Feb. 4, 2012: Yokohama Tire Corporation announced today it will increase prices by up to 8% on all of its consumer tires sold in the U.S., which include passenger, performance and light truck tires. The increase will go into effect March 1, with some in-line adjustments announced at a later date.

Shawn Denlein, Yokohama director of sales, Consumer Products, cited several factors for the price increase, including global supply issues, economic pressures and costs associated with manufacturing and logistics. “Soaring energy and transportation expenses, along with today’s challenging business climate, have made the price adjustment necessary,” he said. “As always, though, we will continue to bring the best product to market at competitive prices.”