The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Chevrolet Gives Sneak Preview of 2012 Super Bowl "Route 66" TV Ads +VIDEO

PHOTO (select to view enlarged photo)

The Super Bowl is not just America's game anymore!

* Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ad

* Theme of "Chevrolet Route 66" Ad to Capture the "Spirit of Road Trips...."

* Fans Invited to View, Rate and Share their Favorite 30-Second Spot to Inspire Chevrolet Judges' Selection

DETROIT - December 22, 2011: As the Super Bowl and Chevrolet brand have simultaneously evolved as international phenomenons, Chevrolet is going global to create a highly anticipated Super Bowl XLVI TV commercial by offering independent filmmakers from 32 countries a chance to have their 30-second ad run during the telecast of Super Bowl XLVI game on Sunday, February 5, 2012.

Chevrolet Route 66: Crowdsourcing Creates Ads that Resonate
The competition, entitled “Chevrolet Route 66,” is named for the famed American highway. Consequently, entrants are required to create an ad which captures the spirit of the everyday hero and the global experience of life’s journey.

As Chevrolet is sold in 140 countries, crowdsourcing content globally affords the brand a highly effective way to create advertising that resonates with consumers. With great anticipation, the Chevrolet advertising team gathered together to review the consumer generated ads - looking for the best one to be aired during the telecast of Super Bowl XLVI.

Fans Encouraged to Vote Online For Favorite Submissions to Possibly Inspire Judges’ Decision on Winning Chevrolet “Route 66” Super Bowl TV Ad.

Watch the video news release and 5 preview ads

Chevrolet turned to Microsoft to offer global fans the opportunity to view, rate and share their favorite submissions on a specially created website:

Beginning December 22, 2011 and running through January 26, 2012, fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film. Those who share most often can win up to $10,000.

Chevrolet : GM's Global Mainstream Brand
Chevrolet is becoming GM’s global mainstream brand, the foundation of the company’s business in most major markets. In recent years, Chevrolet has expanded from its traditional markets in North and South America, and its list of top 10 markets now includes China, Russia, Uzbekistan and India. Chevrolet today sells more than 60 percent of its vehicles outside the United States. Last year, Chevrolet sold a record 4.26 million cars and trucks, and was the only Top Five global auto brand to grow its market share. This year, Chevrolet is on track to post its best sales in its 100-year history.