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North American International Auto Show Expands Footprint, Social Media Outreach as it Prepares for Exciting Opening


"This show will educate, entertain and astonish."

DETROIT--Dec. 20, 2011: The North American International Auto Show 2012 (NAIAS) has expanded its footprint inside Cobo Center and its outreach into the social media sphere as it prepares to open for Press Preview, Jan. 9-10, 2012.

With an additional 25,000 square feet of main floor exhibit space, and the anticipated unveilings of dozens of the most exciting production and concept vehicles in the world, NAIAS 2012 is speeding towards two full days of press conferences. And, with an increased presence on social media sites Facebook and Twitter, the word is out wider than ever before.

"After 100 versions of the auto show floor plan, and dozens of meetings and conversations with manufacturers around the world, we are ready to accommodate the 40+ exhibitors displaying at NAIAS 2012. This show will educate, entertain and astonish," said Bill Perkins, chairman, NAIAS 2012.

NAIAS exhibiting manufacturers include: Acura, AMG, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, CODA Automotive, Dodge, Falcon Motor Sports, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Maserati, Maybach, Mazda, Mercedes-Benz, Mini, Nissan, Porsche, Ram, Scion, Shelby American, Smart, SRT, Subaru, Tesla, Toyota, Vehicle Production Group, Volkswagen, and Volvo.

Press Preview, Jan. 9-10, 2012

More than 5,000 journalists from 50+ countries are expected to attend Press Preview at NAIAS 2012 and witness the worldwide unveiling of nearly 40 never before seen products, as well as a number of North American introductions. Register here.

Industry Preview, Jan. 11-12, 2012

Each year some 20,000 professionals representing nearly 2,000 companies from around the world attend NAIAS Industry Preview to compare, analyze, and benchmark cars and trucks. ION Television and the Detroit Auto Dealers Association serve as Industry Preview sponsors.

Charity Preview, Jan. 13, 2012

Charity Preview is a significant night of giving to children's charities in the area. The event has raised more than $84 million since it was established in 1976, over $33 million of which was raised in the last seven years alone. Purchase tickets on-line at Charter One, part of the RBS group, is Presenting Sponsor of Charity Preview.

Public Show, Jan. 14-22, 2012

With more than 500 new cars and trucks displayed, families and those who simply appreciate fine automobiles can "shop" in a no-pressure, yet entertaining and educational environment.

NAIAS Premier Sponsors

More than 50 companies from the auto supplier, retail and media industries affiliate with NAIAS. Premier Sponsors, the highest level of NAIAS sponsorship, includes: Delta Airlines, DENSO, Johnson Controls, KPMG, Michigan Economic Development Corporation, Michelin and ZF. Official Sponsors include:, ION Television, MSN Autos, Schaeffler Group and Panasonic Automotive. Several sponsors will be holding press conferences during the two-day press preview.

About the North American International Auto Show

Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

NAIAS 2012 Dates
Press Preview: Mon-Tue, Jan. 9-10, 2012
Industry Preview: Wed-Thu, Jan. 11-12, 2012
Charity Preview: Fri, Jan. 13, 2012
Public Show: Sat-Sun, Jan. 14-22, 2012