Mazda Reaches new November Summit

VICTORIA, AUSTRALIA – Dec 5, 2011: Mazda has moved closer to a new annual sales record with 8,031 new vehicles finding homes last month due to a best-ever November performance.

This result eclipses Mazda’s previous November best, set in 2009, by a huge 1,437 new vehicles and provided the company with a 9.1 per cent market share.

Mazda’s potential to set another new sales record is underlined by the fact that its year-to-date sales performance is 3,197 new vehicles ahead of the same period last year. As a result, Mazda’s year-to-date market share is now 8.7 percent, a 0.5 per cent increase on last year.

Illustrating the wide appeal of the Mazda range, the company has so far recorded year-to-date increases across Mazda2, Mazda3, and BT-50.

With 1,449 November sales and a 13.6 per cent segment share year-to-date, the Mazda2 now sits over 1,500 sales ahead of its nearest rival and looks set to end the year as Australia’s favourite light car.

The evergreen Mazda3 continued to kick goals in November with 3,480 sales, a huge increase of 500 over the same month last year. So far this year, the Mazda3 has secured a record 17.7 per cent market share and in addition to now being certain to be 2011’s best-selling small car, also looks certain to be one of the two best-selling cars overall.

In its first full month on sale, the All-New BT-50 has made its intentions known by contributing an impressive 529 units of an overall 962 despite only so far having the new Dual Cab available. Year-to-date sales of BT-50 have grown by 8.2 per cent compared with the same period last year.

"With Mazda sales and customer awareness at record levels, we are pleased to be recording growth in what still remains a challenging market,“ said Mazda Australia managing director Doug Dickson.

“December will see strong competition across all segments but we are confident that with strong sales numbers already behind us so far this year that 2011 will set another benchmark for Mazda Australia,” said Dickson.